Last day before MCCA Best Awards deadline, are we ready? are we? lets just say the ‘late’ entry deadline of next Thursday is look more and more appealing

This is another wonderful way to while away the time you should be finishing that report. A lovely looking mashup of Maps and Twitter trending topics data (plus a bunch of clever geek stuff) Good contextual use of the BBC news feed as well (currently covering tweet reaction to the momentous news Chas & Dave are retiring).
A good spot via Mashable
“..Trendsmap is the loving work of Stateless Systems, creators of RetailMeNot amongst other things. This remarkable vision couldn’t exist without our extraordinary software engineers, Twitter’s open data policy, Google Maps, What The Trend and anyone who ever tweets…”

The posters, devised by M&C Saatchi, evoke the ‘guilt’ of shoppers who advice on expensive purchases such as flatscreen televisions in helpful High Street stores and then buy them cheaper online.

The self-deprecating tag line, ‘The Last Place You Want To Go’, is a nod to the store’s poor reputation for service when it used to be a High Street retailer.

Philip Slade, creative director of promotions agency t7F London, said: “As a sign of creativity it is better than the corporate whimsy that dominated so many ads last year. This could be corporate turning point for the Dixons: open and honest about what they actually are and facing up to the reality of online shopping habits.”

A good view on the realities of getting a social media budget approved, worth noting that with the explosion in SM projects, there is a parallel increase in creative ways to explain it.