We developed an advertising campaign that made a direct connection between the rich diversity of the wines, the rich diversity of the country’s culture, and the incredible biodiversity of South Africa’s winelands. Our simple verbal expression of this was ‘Variety is in our nature’; our visual metaphor was the unique flora and fauna of the Western Cape. The campaign t7F developed has been deployed outdoor, at the point of sale, online and has also been used extensively in WoSA’s PR and event strategy. Read more »

Having tracked the media consumption of occasional users of ferries, we produced branded content aimed at niche audiences. The intention of our work was to stimulate infrequent but high value travellers.

How did we do this?  We sent travel writers over to France to explore the abundant activities (and discover hidden gems) relating to a number of types of people, such as gastronomes, families and young adults. Read more »

We have produced the group’s first ever online advertising aimed at the male market.  Using the line ‘emotionally, rationally and technically superior’ we are trying to engage men in this area – one in which women are often more involved.

Old Spice presenter The most iconic of male toiletry brands has engaged us to reawaken the brand in the UK. Very much a ongoing project.

Put yer foot down

Old Spice Buy it in a shop

Old Spice win a Capri

Maximising an extremely challenging budget by combining media & creative planning.  Our work – a combination of PPC, branded online content and display advertising – was monitored with daily online sales figures.  The PPC campaign is currently delivering an ROI of £3.80 for every £1 spent.