Nigel Collins has a neat take on the ‘how to deal with creatives’ mantra. (Highlighted by Jenny Blair at Major Players) As ever its the comments after that provide as much joy. full article HERE. But in summary; Be nice, vary the tasks you set, don’t expect 9-5 and pay well. -easy.
“…Leading creative people is like herding cats. They sometimes appear to be all over the place, to be mischievous, off in their own worlds, extremely curious and can be a tad hard to manage at times. But your business needs them and they need you, and when you get to understand and know creative people, gain their confidence and respect, then extraordinary things happen…” (more)
What began as a very simple task (resizing some American ads for the UK market) snowballed into a multi-million pound integrated campaign on both sides of the Atlantic.
A joint planning, media & creative team produced the launch campaign for this weight management product. The campaign was produced on a budget of 2% of its key rival. Within four weeks of launch the campaign had reached a massive 8 million unique users online with an exposure of over 30 million impressions.
We produced a press campaign for this mature brand in late 2009. Our executional work followed a detailed research amongst users and a wide ranging look at the global market for heartburn & indigestion remedies.
