We have our new Old Spice radio campaign playing out across Talk Sport and other manly radio stations in the run up to Christmas. Written and produced in a matter of weeks. We were originally contracted to write a single script but got so into it we ended up with a whole bunch, three of which we recorded.

Old Spice has such a rich history of advertising it was a joy to answer a brief to reawaken recognition in lapsed users. In America W+K have for years been running multi-layered iconic campaign. The UK is some way behind this and the lack of web presence is a challenge. OldSpice_PutYerFootDown_30_Dec09_V2