I came across Chuck Anderson whilst searching netdiver.net. An awesome display of neon lighting.
I especially like his work for Absolut Vodka in 2004. Fantastic imagery and colour used to highlight different flavoured Vodka. It really captures your imagination!
Matt.
The other day I blogged about how brands need to engage in social networks and understand their audience. Following on from this I came across a recent lifestyle research report, commissioned by MTV, Nickelodeon and MSN, due for release today (July 24). It shows that today’s under-20s really just value technology as a means to being more connected with friends. It’s about gossip, flirting and the latest music, not about the virtual reality of Second Life, which currently is being criticised in the US press.
What youths do care about is feeling part of a community, building an individual identity and being entertained. If a mobile phone, IM or a page on Facebook or MySpace helps, then great. The dramatic change today is that youths never stop communicating with each other.
What does this mean for brands eager to take a share of the kids’ pocket money?
The main lesson is that outsiders (brands) need to get pulled into the conversations that youths are involved in. They cannot interrupt the discussion or force their way in, but provide the youth with reasons to bring them up in their conversations, hence why ‘Friends are now as important as brands when it comes to marketing.’
I’ve noticed a trend of upcoming bands, budding artists with little or no cash operating MySpace/Facebook profiles. A trend which will only grow and be of beneficial use in the long-term.
Matt
A really interesting article on Netimperative titled ‘Marketers missing a trick with Social Media.’ According to a new report ‘The 2007 Social Media for Brands’ commissioned by search marketing agency Tamar, 6 out of 10 British consumers would be willing to interact with a brand on social networks if offered the right incentives, discounts and special offers. Key findings were:
In summary, understanding how your brand is talked about in the social media network is key to targeting consumers.
To read the full article, please click here
Posted by Matt.
How to sell a TV production brand. Oh my, did the boys and girls at HBO have fun with someone else’s money (BBDO and Big Spaceship spending between them $7 – 10 million to get it done) THIS is the most amazing use of cross media to push a media brand i’ve seen. Everything from street screenings, blogs, faq, even phone numbers plus of course youtube previews. What I really like is that it could so easily have been a cliptastic experience but has ended up as an exercise in lateral utilisation of the media platforms its broadcasted on. HBO as a brand in the UK is so linked to certain key shows, but here you get much more a sense of what the brands values are. Detail, Realism, Risk and audience reward. While i have seen notes about Voyeur on other sites, big thanks to Ashley Ringrose at Bannerblog for a fullsome review of the idea. Further thoughts on this HERE
Whilst doing some sports research for a drinks company the other day, a colleague, Mike Condon, told me about this fantastic new game set to launch Spring 2008. This game (Football Superstars) would interest any male under the age of 30 who loves football. A cold shivers running down my spine just thinking about it. A game that incorporates second life and pro evo….in other words you get to live life, virtual, like a footballer.
Football Superstars will capture both the magic of the beautiful game on the pitch and also bring football lifestyle elements like fame, fortune and glory to the table. The creators say “We’re hoping to capture the game’s passion and bring it together in a virtual world where players can literally live, breathe and eat football.” Needless to say, any university students that have aspirations for a 1:1 degree and loves football don’t stand a chance!
Football Superstars is a massively multi-Player online (MMO) game based on the immensely popular sport of football. Football Superstars is the first MMO to recreate the game of football and its associated lifestyle. Thousands of players within a huge online persistent world compete to become a football superstar leading to on- and off-pitch glory, fame and luxury.
You control one player, rather than an entire team and develop your player’s career from your first days at a football academy all the way towards stardom as a member of the first team of a successful premier club. Along the way you must train, develop your talent, learn new skills, tricks, abilities and use these new found abilities on and off the pitch to further your football career.Interact with a world full of real human opposition, make allegiances, form clubs, create private competitions, or just show off with a kick-about with friends on the beach. Communicate with any other member of the game world using headsets or in-game chat.
Ultimately you can enjoy the glory and fame of playing with the best players in the world, competing in a faithful representation of leagues, cups and eventually even the glories of the world cup.
Posted by Matt.
