This Week

Has this changed the way brands use social media? well it raises the bar in terms of engagement (and next years award entries) The key thing for me was the level of effort and detailing. This proves that integration of social media platforms works when you have the time, budget and a killer creative idea. The added bonus is the performance of Isaiah Mustafa, his comic timing is outstanding.

The clip below really sums up the effects of this campaign, ABC’s breakfast show and there request for a message for Obama, which they got…