Case Histories

In response to a last minute media opportunity, we were tasked with producing idents and break bumpers in two weeks for a six-part Channel Five series, Make My Child Brilliant.  The client was so pleased with the results it was re-edited for Raising Ireland’s Children on RTE.  At the beginning of 2009 we re-edited yet again, this time to fit around a 30-week run of Dick & Dom’s ‘Are You Smarter Than A 10-Year Old’ on Sky One.

A joint planning, media & creative team produced the launch campaign for this weight management product. The campaign was produced on a budget of 2% of its key rival. Within four weeks of launch the campaign had reached a massive 8 million unique users online with an exposure of over 30 million impressions.

Our campaign for DEXTRO Energy, ‘Life’s hard.  Cheat’, has delivered a 28% increase in sales purely on the basis of new advertising tactics, and this was achieved on a budget of less than 1% of the category spend.

Following our successful refocusing of the teenage fashion label Golddigga. We were contracted by the brands owners Design Dock to create the look and feel for a new men’s range of casual clothes aimed at a similar demographic as the women’s range. We put forward a number of options with ‘Digga’ being the chosen one.

Being First – a niche B2B communication channel.  We provided insight and market analysis of drinkers in top-end style bars in London and researched the lifestyles and motivations of bartenders. The result is a multi-layered social network platform across Facebook and Twitter.

A unique range of environmentally friendly household cleaning products.  We were approached to make their first ever TV ad and supporting collateral.  The luscious looking 30 sec spot was directed by Suzie Halewood who later on in 2009 released her first feature film, the critically acclaimed Bigga Than Ben starring Andrei Chadov and Ben Barnes.

We were tasked with connecting with British pet owners to give them strong emotional reasons to treat their animals regularly with FRONTLINE Spot On flea & tick treatment. There wasn’t initially a budget for new analogue advertising or the authority to commission a new UK specific web site.

Creating Gold.  After a detailed observational study of the UK teenage market, we moved all the brand’s marketing budget online. The resulting campaign, produced in association with the social network Bebo, achieved results beyond our wildest dreams.

Amplified Journeys. An integrated communications campaign aimed at both consumers and motor manufacturers. Initially running just in the UK, the online element achieved global recognition and awards.

What is going on in a teenage girls head?

Following a detailed ethnographic study we started to draw up ideas about marketing to teens. Before we went any further we invited a group of teenagers to join the team and help us complete our plans. Together we produced a sequence of predictions and action plans to help our clients talk constructively with this most fickle of audiences

What began as a very simple task (resizing some American ads for the UK market) snowballed into a multi-million pound integrated campaign on both sides of the Atlantic.

We were particularly proud of the positioning of ‘Affordable privilege’ that underpinned all our work.

Maximising an extremely challenging budget by combining media & creative planning.  Our work – a combination of PPC, branded online content and display advertising – was monitored with daily online sales figures.  The PPC campaign is currently delivering an ROI of £3.80 for every £1 spent.

Old Spice presenter The most iconic of male toiletry brands has engaged us to reawaken the brand in the UK. Very much a ongoing project.

Put yer foot down

Old Spice Buy it in a shop

Old Spice win a Capri

We have produced the group’s first ever online advertising aimed at the male market.  Using the line ‘emotionally, rationally and technically superior’ we are trying to engage men in this area – one in which women are often more involved.

Having tracked the media consumption of occasional users of ferries, we produced branded content aimed at niche audiences. The intention of our work was to stimulate infrequent but high value travellers.

How did we do this?  We sent travel writers over to France to explore the abundant activities (and discover hidden gems) relating to a number of types of people, such as gastronomes, families and young adults.

We developed an advertising campaign that made a direct connection between the rich diversity of the wines, the rich diversity of the country’s culture, and the incredible biodiversity of South Africa’s winelands. Our simple verbal expression of this was ‘Variety is in our nature’; our visual metaphor was the unique flora and fauna of the Western Cape. The campaign t7F developed has been deployed outdoor, at the point of sale, online and has also been used extensively in WoSA’s PR and event strategy.

We produced a press campaign for this mature brand in late 2009. Our executional work followed a detailed research amongst users and a wide ranging look at the global market for heartburn & indigestion remedies.