t7F London

Do you think in yellow it might seem a bit garish?

Philip Slade — Tue, 09 Mar 2010 14:37:51 +0000

Really difficult trying to choose my new motor, a yellow 599 or the white California? its a toughie

Why to turn up on time to catch a ferry

fiona — Fri, 05 Mar 2010 17:35:01 +0000

Wow, can’t believe Philip & I made it to our ferry the other day. Drove into Dover with 8 minutes ’til 10am departure, sped down to lane 157 and then got on in amongst the lorries at 9.58. That was a close one and I don’t recommend you cut it that fine.

Check out the hire car too. A sporty little number from Alamo, complete with high profile wheels and 5-spoke rudeboy alloys. Not sure what the ’sport’ mode actually did though as we could feel no effect – maybe it just turned on the UV light under the car and upped the bass a bit.

6 out of 7 wins for the men in green

Dee7f — Thu, 04 Mar 2010 12:11:43 +0000

Tommy Bowe lands a try in the opening three minutes

Dee is very happy. Robert is not.

Tommy Bowe grabbed a try at the start and the end of the match to give Ireland a 20-16 RBS 6 Nations victory over England at Twickenham.

Passion brands

Philip Slade — Mon, 01 Mar 2010 17:08:19 +0000

It might be very easy to compare American and UK elections as a vote for change. However we appear to be lacking a passion for any cause over here. Obama’s team initially galvanised around grass roots fund raising via all avenues of social media, once in place these contacts formed the basis of a conviction election, not least buoyed by a intensive search campaign to counter mis-information. A neat visual analogy was the Mac Vs PC gags. The republicans outmoded windows run Whitehouse countered by the Blackberry and Mac toting Democrats.
In Britain we are faced with both parties well tutored in the Obama case history, but lacking the passion to make it stick. David Cameron’s team are at least going wide with there choice of media (Spotify and some neat search results) However it still all feels a little flat. The excellent rash of fake online posters being a notable exception. The slick looking MyDavidCameron.com (airbrushed for change) trumps its very Windows paint looking MyLabourPoster.com. bt3a.com has a predictable more extreme (and funnier) take on the whole affair

Farmville overview

Philip Slade — Fri, 26 Feb 2010 17:21:39 +0000

A quick over view to Farmville users in the UK

Farmville Explanation

View more presentations from Philip Slade.

Charts ahoy!

Philip Slade — Fri, 26 Feb 2010 17:18:06 +0000

We are putting together a fairly epic document on social network guidance at the moment. Huge amount of stuff out there, loads of opinions flying in the face of plain stats and common sense.

The UK is different (Just look at the Facebook/Farmville user stats for that) But we can still get learning’s from American user stats like this.

However, also a whole host of smart thinkers trying put analysis on the most important medium for brands to get to grips with. I love this set of charts (below), not least the comment sections on each site they were originally posted on. (see picture credits)

Forrester Research analyst Sean Corcoran recently posted an insightful breakdown of some of the differences between owned media, paid media and earned media.

To get consistent age data for the various sites we used site demographics information for the United States gathered from Google’s Ad Planner service and then did some additional calculations to get all the data we needed.

Useful augmented reality idea, that dosn’t just find the nearest bar

Philip Slade — Thu, 11 Feb 2010 14:39:22 +0000

Nooka Augmented Reality Accessorizer. One Show Submission 2010. CW: Naari Edinger AD: Arild Orholm College: Miami Ad School Category: Innovative Marketing

Old Spice -you buy it in a shop!

Philip Slade — Thu, 11 Feb 2010 12:11:31 +0000

We have another one of our Old Spice ads on radio at the moment, just in time for Sunday’s big day. This UK campaign aims at a different age segment to the high profile American spots, so currently avoids a digital call to action. Instead, it high lights what all real men of a certain age already know. You don’t buy Old Spice at Girlybathroomsupplies.com but in a shop.

Old Spice Buy It In A Shop

The pre-Christmas version is HERE; OldSpice_Put Yer Foot Down

How many ad references can you spot?

Dee7f — Thu, 04 Feb 2010 18:32:07 +0000

Make your own iPhone app

Philip Slade — Mon, 01 Feb 2010 13:20:34 +0000

Now this is a very interesting. An automated app builder of sorts. For $199 you can mash up a few RSS feeds and heh presto, iTunes glory awaits. See the t7F version HERE. The site AppMakr claims to have built over 3,000 so far, including a neat Haiti news fundraiser themselves.

With Google, Nokia and Blackberry working all hours trying to catch up with Apple. The category as a whole is beginning to define mobile computing.There are new App stores coming online all the time leading to fragmentation of formats. Any brand coming into the market (and just about everyone is) has to now weigh up the costs of porting across multiple formats. The new Apple iPad’s big screen will offer a huge new opportunity for creative uses, but this year will see so many Android enabled phones launch (25+) that brands will have to at least have two versions. The Nokia Ovi format and the Blackberry App World have also to be considered due to the large amount of work sponsored phones in the hands of influential consumers.