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	<title>t7F London</title>
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	<link>http://www.t7flondon.co.uk</link>
	<description>Brand Strategists for the real world</description>
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		<title>Socialnomics &#8211; Social Media Revolution</title>
		<link>http://www.t7flondon.co.uk/blog/socialnomics-social-media-revolution/</link>
		<comments>http://www.t7flondon.co.uk/blog/socialnomics-social-media-revolution/#comments</comments>
		<pubDate>Sun, 01 Aug 2010 19:01:13 +0000</pubDate>
		<dc:creator>Philip Slade</dc:creator>
				<category><![CDATA[This Week]]></category>
		<category><![CDATA[DigitalBuzzBlog]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.t7flondon.co.uk/?p=964</guid>
		<description><![CDATA[
]]></description>
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		<title>..and so all good things must come to an end.</title>
		<link>http://www.t7flondon.co.uk/blog/and-so-all-good-things-must-come-to-an-end/</link>
		<comments>http://www.t7flondon.co.uk/blog/and-so-all-good-things-must-come-to-an-end/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 08:11:21 +0000</pubDate>
		<dc:creator>Philip Slade</dc:creator>
				<category><![CDATA[This Week]]></category>
		<category><![CDATA[Isaiah Mustafa]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[W+K Portland]]></category>

		<guid isPermaLink="false">http://www.t7flondon.co.uk/?p=959</guid>
		<description><![CDATA[Has this changed the way brands use social media? well it raises the bar in terms of engagement (and next years award entries) The key thing for me was the level of effort and detailing. This proves that integration of social media platforms works when you have the time, budget and a killer creative idea. [...]]]></description>
			<content:encoded><![CDATA[<p>Has this changed the way brands use social media? well it raises the bar in terms of engagement (and next years award entries) The key thing for me was the level of effort and detailing. This proves that integration of social media platforms works when you have the time, budget and a killer creative idea. The added bonus is the performance of<a href="http://en.wikipedia.org/wiki/Isaiah_Mustafa"> Isaiah Mustafa,</a> his comic timing is outstanding.<br />
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<p>The clip below really sums up the effects of this campaign, ABC&#8217;s breakfast show and there request for a message for Obama, which they got&#8230;</p>
<p><img style="visibility: hidden; width: 0px; height: 0px;" src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyNzkyMTc*MTYwMDcmcHQ9MTI3OTIxNzQyNDcxNiZwPTEyNTg*MTEmZD1BQkNOZXdzX1NGUF9Mb2NrZV9FbWJlZCZn/PTMmbz1iN2M3MmQ4MTJmOGI*YTFmOTk5ZjRkMjhjN2JkN2UyOSZzPXdrLmNvbSZvZj*w.gif" border="0" alt="" width="0" height="0" /><object id="ABCESNWID" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="344" height="278" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="quality" value="high" /><param name="allowScriptAccess" value="always" /><param name="allowNetworking" value="all" /><param name="flashvars" value="configUrl=http://abcnews.go.com/video/sfp/embedPlayerConfig&amp;configId=406732&amp;clipId=11169159&amp;showId=11169347&amp;gig_lt=1279217416007&amp;gig_pt=1279217424716&amp;gig_g=3&amp;gig_s=wk.com" /><param name="allowfullscreen" value="true" /><param name="src" value="http://abcnews.go.com/assets/player/walt2.6/flash/SFP_Walt.swf" /><param name="name" value="ABCESNWID" /><embed id="ABCESNWID" type="application/x-shockwave-flash" width="344" height="278" src="http://abcnews.go.com/assets/player/walt2.6/flash/SFP_Walt.swf" name="ABCESNWID" allowfullscreen="true" flashvars="configUrl=http://abcnews.go.com/video/sfp/embedPlayerConfig&amp;configId=406732&amp;clipId=11169159&amp;showId=11169347&amp;gig_lt=1279217416007&amp;gig_pt=1279217424716&amp;gig_g=3&amp;gig_s=wk.com" allownetworking="all" allowscriptaccess="always" quality="high"></embed></object></p>
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		<item>
		<title>Live social media &#8211; very very neat.</title>
		<link>http://www.t7flondon.co.uk/blog/live-social-media-very-very-neat/</link>
		<comments>http://www.t7flondon.co.uk/blog/live-social-media-very-very-neat/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 18:28:13 +0000</pubDate>
		<dc:creator>Philip Slade</dc:creator>
				<category><![CDATA[This Week]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[W+K Portland]]></category>

		<guid isPermaLink="false">http://www.t7flondon.co.uk/?p=952</guid>
		<description><![CDATA[
wow this is cool, get the guy from your ad to personally answer Tweets via YouTube, brilliant use of promoted trending topics on Twitter to kick it all off. I really hope we don&#8217;t see a bunch of under funded, poorly thought out, copycat campaigns jumping into this type of thing (hopes in vain me [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.t7flondon.co.uk/wp-content/uploads/Old_spice_viral_twitter_answers1.jpg"><img class="alignleft size-full wp-image-955" title="Old_spice_viral_twitter_answers" src="http://www.t7flondon.co.uk/wp-content/uploads/Old_spice_viral_twitter_answers1.jpg" alt="" width="701" height="465" /></a></p>
<p>wow this is cool, get the guy from your ad to personally answer Tweets via YouTube, brilliant use of promoted trending topics on Twitter to kick it all off. I really hope we don&#8217;t see a bunch of under funded, poorly thought out, copycat campaigns jumping into this type of thing (hopes in vain me thinks)</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>up and running peps</title>
		<link>http://www.t7flondon.co.uk/blog/up-and-running-peps/</link>
		<comments>http://www.t7flondon.co.uk/blog/up-and-running-peps/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 12:29:41 +0000</pubDate>
		<dc:creator>Philip Slade</dc:creator>
				<category><![CDATA[This Week]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[smell like a man man]]></category>

		<guid isPermaLink="false">http://www.t7flondon.co.uk/?p=943</guid>
		<description><![CDATA[Old Spice UKPromote your Page too
]]></description>
			<content:encoded><![CDATA[<p><!-- Facebook Badge START --><a href="http://www.facebook.com/pages/Old-Spice-UK/137388016287628" target="_TOP" style="font-family: &quot;lucida grande&quot;,tahoma,verdana,arial,sans-serif; font-size: 11px; font-variant: normal; font-style: normal; font-weight: normal; color: #3B5998; text-decoration: none;" title="Old Spice UK">Old Spice UK</a><br/><a href="http://www.facebook.com/pages/Old-Spice-UK/137388016287628" target="_TOP" title="Old Spice UK"><img src="http://badge.facebook.com/badge/137388016287628.2216.1526513969.png" width="120" height="447" style="border: 0px;" /></a><br/><a href="http://www.facebook.com/business/dashboard/" target="_TOP" style="font-family: &quot;lucida grande&quot;,tahoma,verdana,arial,sans-serif; font-size: 11px; font-variant: normal; font-style: normal; font-weight: normal; color: #3B5998; text-decoration: none;" title="Make your own badge!">Promote your Page too</a><!-- Facebook Badge END --></p>
]]></content:encoded>
			<wfw:commentRss>http://www.t7flondon.co.uk/blog/up-and-running-peps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Quick summary of some of our recent projects</title>
		<link>http://www.t7flondon.co.uk/blog/quick-summary-of-some-of-our-recent-projects/</link>
		<comments>http://www.t7flondon.co.uk/blog/quick-summary-of-some-of-our-recent-projects/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 09:17:49 +0000</pubDate>
		<dc:creator>Philip Slade</dc:creator>
				<category><![CDATA[This Week]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[harman]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[philip slade]]></category>
		<category><![CDATA[robert thackery]]></category>
		<category><![CDATA[t7f]]></category>
		<category><![CDATA[t7f london]]></category>
		<category><![CDATA[the 7th floor]]></category>

		<guid isPermaLink="false">http://www.t7flondon.co.uk/?p=938</guid>
		<description><![CDATA[Who are t7F London?
View more presentations from philip slade.

]]></description>
			<content:encoded><![CDATA[<div style="width:425px" id="__ss_4658838"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/piehead/mini-creds-version" title="Who are t7F London?">Who are t7F London?</a></strong><object id="__sse4658838" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=minicredsversion-100701081400-phpapp02&#038;stripped_title=mini-creds-version" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse4658838" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=minicredsversion-100701081400-phpapp02&#038;stripped_title=mini-creds-version" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/piehead">philip slade</a>.</div>
</div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yes, you sir, shall have one of our Capri&#8217;s</title>
		<link>http://www.t7flondon.co.uk/blog/yes-you-sir-shall-have-one-of-our-capris/</link>
		<comments>http://www.t7flondon.co.uk/blog/yes-you-sir-shall-have-one-of-our-capris/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 09:07:35 +0000</pubDate>
		<dc:creator>Philip Slade</dc:creator>
				<category><![CDATA[This Week]]></category>
		<category><![CDATA[absolute]]></category>
		<category><![CDATA[ford capri]]></category>
		<category><![CDATA[man. radio promotion]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[smell like a man]]></category>
		<category><![CDATA[t7f]]></category>
		<category><![CDATA[t7f london]]></category>

		<guid isPermaLink="false">http://www.t7flondon.co.uk/?p=935</guid>
		<description><![CDATA[One very lucky bloke in Nottingham is about to become the proud owner of one of our Old Spice Capri&#8217;s. All via a radio promotion run with Absolute.  
]]></description>
			<content:encoded><![CDATA[<p>One very lucky bloke in Nottingham is about to become the proud owner of one of our Old Spice Capri&#8217;s. All via a radio promotion run with Absolute.  <object width="500" height="405"><param name="movie" value="http://www.youtube.com/v/b0AsKTtI8Fc&amp;hl=en_GB&amp;fs=1?rel=0&amp;color1=0x234900&amp;color2=0x4e9e00&amp;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/b0AsKTtI8Fc&amp;hl=en_GB&amp;fs=1?rel=0&amp;color1=0x234900&amp;color2=0x4e9e00&amp;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="405"></embed></object></p>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>genius idea</title>
		<link>http://www.t7flondon.co.uk/blog/genius-idea/</link>
		<comments>http://www.t7flondon.co.uk/blog/genius-idea/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 13:55:55 +0000</pubDate>
		<dc:creator>Philip Slade</dc:creator>
				<category><![CDATA[This Week]]></category>
		<category><![CDATA[beer tray]]></category>
		<category><![CDATA[work experiance]]></category>
		<category><![CDATA[world cup]]></category>

		<guid isPermaLink="false">http://www.t7flondon.co.uk/?p=932</guid>
		<description><![CDATA[Dawn, the work experience lass has excelled herself. Witness the polyboard beer tray solution for the bollards outside the pub. No more spilled pints! Nobel peace prizes have been given for less.

]]></description>
			<content:encoded><![CDATA[<p>Dawn, the work experience lass has excelled herself. Witness the polyboard beer tray solution for the bollards outside the pub. No more spilled pints! Nobel peace prizes have been given for less.</p>
<p><a href="http://www.t7flondon.co.uk/wp-content/uploads/FIFA_world_cup_polyboard_beer_tray.jpg"><img class="alignleft size-medium wp-image-933" title="FIFA World Cup polyboard beer tray" src="http://www.t7flondon.co.uk/wp-content/uploads/FIFA_world_cup_polyboard_beer_tray-300x224.jpg" alt="portable solution to pointy tipped bollards outside the pub" width="300" height="224" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Totally barking, but strangly pleasing</title>
		<link>http://www.t7flondon.co.uk/blog/totally-barking-but-strangly-pleasing/</link>
		<comments>http://www.t7flondon.co.uk/blog/totally-barking-but-strangly-pleasing/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 14:17:31 +0000</pubDate>
		<dc:creator>Philip Slade</dc:creator>
				<category><![CDATA[This Week]]></category>

		<guid isPermaLink="false">http://www.t7flondon.co.uk/?p=930</guid>
		<description><![CDATA[A swing version of White Rabbit by Jefferson Airplane song, created automatically  using the Echo Nest Remix API at SF Music Hack Day. There is a whole bunch of these at musicmachinery.com including an epic &#8216;Sweet Child &#8216;O Mine&#8217;
 White Rabbit &#8211; The Swing Version by plamere
]]></description>
			<content:encoded><![CDATA[<p>A swing version of White Rabbit by Jefferson Airplane song, created automatically  using the Echo Nest Remix API at SF Music Hack Day. There is a whole bunch of these at <a href="http://musicmachinery.com/2010/05/21/the-swinger" target="_blank">musicmachinery.com</a> including an epic &#8216;Sweet Child &#8216;O Mine&#8217;<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="100%" height="81" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowscriptaccess" value="always" /><param name="src" value="http://player.soundcloud.com/player.swf?url=http%3A%2F%2Fsoundcloud.com%2Fplamere%2Fjeffersonairplane-swing-33" /><embed type="application/x-shockwave-flash" width="100%" height="81" src="http://player.soundcloud.com/player.swf?url=http%3A%2F%2Fsoundcloud.com%2Fplamere%2Fjeffersonairplane-swing-33" allowscriptaccess="always"></embed></object> <span><a href="http://soundcloud.com/plamere/jeffersonairplane-swing-33">White Rabbit &#8211; The Swing Version</a> by <a href="http://soundcloud.com/plamere">plamere</a></span></p>
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		<slash:comments>0</slash:comments>
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		<title>Ageing boy band?</title>
		<link>http://www.t7flondon.co.uk/blog/ageing-boy-band/</link>
		<comments>http://www.t7flondon.co.uk/blog/ageing-boy-band/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 15:04:02 +0000</pubDate>
		<dc:creator>Philip Slade</dc:creator>
				<category><![CDATA[This Week]]></category>

		<guid isPermaLink="false">http://www.t7flondon.co.uk/?p=924</guid>
		<description><![CDATA[Oh dear, oh dear, the hot weather has brought out some weird fashion choices, not least today&#8217;s clashing shirts from Craig, Philip &#38; Elliot.

]]></description>
			<content:encoded><![CDATA[<p>Oh dear, oh dear, the hot weather has brought out some weird fashion choices, not least today&#8217;s clashing shirts from Craig, Philip &amp; Elliot.</p>
<p><a href="http://www.t7flondon.co.uk/wp-content/uploads/t7F_boyband.jpg"><img class="alignnone size-large wp-image-925" title="t7F_boyband" src="http://www.t7flondon.co.uk/wp-content/uploads/t7F_boyband-1024x784.jpg" alt="" width="614" height="470" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Capri rolls on to Manchester</title>
		<link>http://www.t7flondon.co.uk/blog/the-capri-rolls-on-to-manchester/</link>
		<comments>http://www.t7flondon.co.uk/blog/the-capri-rolls-on-to-manchester/#comments</comments>
		<pubDate>Fri, 21 May 2010 14:05:03 +0000</pubDate>
		<dc:creator>Philip Slade</dc:creator>
				<category><![CDATA[This Week]]></category>
		<category><![CDATA[capri]]></category>
		<category><![CDATA[ford capri]]></category>
		<category><![CDATA[new old spice]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[t7f]]></category>
		<category><![CDATA[t7flondon]]></category>

		<guid isPermaLink="false">http://www.t7flondon.co.uk/?p=921</guid>
		<description><![CDATA[
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.t7flondon.co.uk/wp-content/uploads/Old_spice_ford_capri_t7flondon.jpg"><img class="alignleft size-full wp-image-922" title="Old_spice_ford_capri_t7flondon" src="http://www.t7flondon.co.uk/wp-content/uploads/Old_spice_ford_capri_t7flondon.jpg" alt="" width="812" height="542" /></a></p>
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