It might be very easy to compare American and UK elections as a vote for change. However we appear to be lacking a passion for any cause over here. Obama’s team initially galvanised around grass roots fund raising via all avenues of social media, once in place these contacts formed the basis of a conviction election, not least buoyed by a intensive search campaign to counter mis-information. A neat visual analogy was the Mac Vs PC gags. The republicans outmoded windows run Whitehouse countered by the Blackberry and Mac toting Democrats.
In Britain we are faced with both parties well tutored in the Obama case history, but lacking the passion to make it stick. David Cameron’s team are at least going wide with there choice of media (Spotify and some neat search results) However it still all feels a little flat. The excellent rash of fake online posters being a notable exception. The slick looking MyDavidCameron.com (airbrushed for change) trumps its very Windows paint looking MyLabourPoster.com. bt3a.com has a predictable  more extreme (and funnier) take on the whole affair