For some time we have been talking about being more lateral with integrated digital thinking. Consumers are seeking out information about brands in a much more focused way. Brands that attempt to simply ’sell’ online via a web site, as opposed engage & educate across a variety of digital platforms, may be avoided. Now more than ever it matters to ask ‘to what benefit is this information (about us) online?’

Norman Lewis of Future Diagnosis spotted this interesting article on a similar subject: Death of the Homepage “…In 2003, 39 percent of the page views for a large research website were for the homepage. By 2009, it was down to 19 percent. In one month in 2008, of the 70,000 page views a technology site received, 22,000 were for the homepage. For the same month in 2010, of the 120,000 page views the site received, only 2,500 were for the homepage…” full article HERE from www.gerrymcgovern.com