What we do

t7F London is an agency offering creative and strategic services.  Maven thinkers and maverick creatives. We are part of an independent group, The Terrace, comprised of ourselves, AW Media (media planning and buying), Nextdoor (digital specialists) and EyePR (public relations).

Our projects centre around the delivery of strategic thinking. The results of our insights can be executed in any manner of ways, sometimes in conjunction other members of The Terrace or existing client partners.

Most clients come to us via recommendations although one initially approached us to simply re-size an American ad for a UK publication, they liked our service and ended up spending just over £4 million with us. So life on the 7th floor is very varied, which we like.

How has this worked in the past?

Client: Harman Kardon, 2009 activity

  • Brand & communication strategy written in-house.
  • Media plans created in conjunction with AW Media, who use all sorts of amazing planning tools and are so good at negotiating they should all be lawyers, ensuring massive bang for buck.
  • Branded content created with TopGear magazine (used to be called an ‘advertorial’ but now goes by the far hipper term ‘branded content’!)
  • Online and press ads designed in-house, and then artworked/programmed by a specialist freelancer.
  • Online ads trafficked, monitored and optimised through the guys from Nextdoor (who do sit next to us).
  • Bespoke website conceptualised in-house, and built in South Africa by one of our two digital production partners (the other is based in Bangalore, India).
  • Two films produced concurrently.  Scripting and production management done using in-house talent, with filming and editing outsourced following a three-way cost and logistics pitch.

Client: Zantac, Autumn 2009 campaign

  • Communication strategy created in-house.
  • Media plans created by GSK’s agency, Mediacom, who we worked alongside regarding best ad spaces for the creative.
  • Press ad creative conceived and designed in-house.
  • Photo-shoot  crew & locations arranged by amazingly efficient freelance production manager ensuring best value for the client.
  • Master ad templates created by another specialist freelancer.
  • Ad schedule taken care of by one of our rostered repro houses. Choice made on abilty to handle with excellent attention to detail on the rotation of four creatives across daily, weekly and monthly titles.